First of all, Happy New Year to everyone!  We ended the year strong producing four commercials for national advertisers through POPTENT.  Not bad for a Dayton, Ohio based video production company.  After a phone conference with Excedrin we began working on the cage fighting concept.  Although there was initial hesitation from Excedrin based on the concept alone, they did like the direction we were going with it.  Thanks to Mike Patt, Beavercreek Martial Arts, Anthony Morgan, Matt Brown, Jeremi Blurton and our very own Max Spang.  This commercial was shot over two days due to last minute scheduling issues but it turned out amazing.  In addition, we heard David Good (The Bachelorette participant, Bachelor Pad Winner), was going to have a book signing at The Wine Loft.  I ran up there to talk to him briefly (due to a family emergency I couldn’t stay long).  I told David I had an idea for a commercial and he said he’d call me Monday.  Based on a blog about gold diggers on David Good’s website www.mancodebook.com, I came up with a last minute idea about how difficult it is to be one of America’s most eligible bachelors.  With a New Year’s Eve deadline, these two Excedrin commercials showed how well Erratic Media Group works under pressure.  They were shot in three days and edited in four hours!  Big props to Max pulling out all the stops last minute as I was too sick to do anything the last day (I’m getting old)

- Sherif Hedayat

EXCEDRIN COMMERCIAL – THE CAGE

EXCEDRIN COMMERCIAL – THE BACHELOR

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